Fruition (digital marketing agency)

From Wikipedia, the free encyclopedia
IndustryAdvertising & Marketing
FounderBrad Anderson
HeadquartersDenver, Colorado, United States[1]
Key people
Brad Anderson (CEO)[2]
ProductsGoogle penalty checker,[3] Site analyzer
ServicesSEO, SEM, Branding, Internet Marketing[4][5]

Fruition is a full service digital marketing agency based in Denver, Colorado that provides web design & development and Internet marketing services to multiple international corporations.[6][7] The company is also known for its Google Penalty Checker tool.[8][9][10][11]


Founded in 2000[12] by current CEO Brad Anderson,[2] Fruition initially began as an SEO company. It later expanded to the larger niche of digital marketing.[12] The company's core services now include SEO, website development & design,[13] app development, digital marketing, and brand & reputation management.[4][5] Fruition was first trademarked in 2002, and registered with the World Intellectual Property Organization in 2007.[14] [15]

Google Penalty Checker[edit]

In 2013, Fruition released its Google Penalty Checker tool, which has notably been the subject of multiple news reports.[9][10][11][16][17][18] It is a proprietary tool that uses statistical analysis and third-party data to determine if a website had been hit by a Google penalty, as well as which particular update caused it.[19][20] Once the tool is granted access to a Google Analytics account,[10][21] it uses algorithms involving bounce rates, organic traffic, new vs. repeat visits, and page views, among other data, to evaluate a possible Google penalty[3][9][17][18] due to a recent update.[11] It provides a graph of all the updates and the percentage of their effect on the site.[10] The tool is free for up to two sites, after which pricing is applicable.[9][21] [22]

The tool has been noted to be beneficial for businesses that do not stay up to date with Google updates.


  1. ^ "Fruition Internet Marketing". Angieslist. Retrieved 15 August 2015.
  2. ^ a b "Find out if Google Algorithm Updates Make Your Website's Search Rank Drop". Zemanta. Retrieved 15 August 2015.
  3. ^ a b "Fruition - Google SEO Penalty Checker". Retrieved 15 August 2015.
  4. ^ a b "Fruition Internet Marketing". Manta. Retrieved 15 August 2015.
  5. ^ a b "Fruition Internet Marketing". Bizjournals. Retrieved 15 August 2015.
  6. ^ "Fruition". Retrieved 15 August 2015.
  7. ^ "Fruition". Builtin Colorado. Retrieved 15 August 2015.
  8. ^ "Avoid Google Penguin 2.0 Slowdowns". Website Magazine. 21 May 2013. Retrieved 15 August 2015.
  9. ^ a b c d Finley, Kate (22 July 2013). "Enter Amazingness: Google Penalty Checker Tool". Spinsucks. Retrieved 15 August 2015.
  10. ^ a b c d Holland, Ben (28 January 2015). "How to Tell if Your Site Has Been Hit with a Google Penalty". Semrush. Retrieved 15 August 2015.
  11. ^ a b c Bradley, Anca (20 December 2013). "Top 10 Online Marketing Tools for Small Businesses". Builtin Colorado. Retrieved 15 August 2015.
  12. ^ a b "Fruition hiring after finding success with Google Penalty Checker". Confluence Denver. Retrieved 15 August 2015.
  13. ^ "About Fruition". Fruition. Retrieved 15 August 2015.
  14. ^ "WIPO Global Brand Database".
  15. ^ Jordan, John. "Marketing". Retrieved 19 November 2021.
  16. ^ "Google Penalty Checker Part II: 6 Tips for Travel Websites Google Ranking". Travel Business Success. Retrieved 15 August 2015.
  17. ^ a b Bradley, Anca (7 April 2014). "Getting Out of the Google Penalty Box". Retrieved 15 August 2015.
  18. ^ a b Hines, Kristi (7 November 2014). "10 Tools to Help Discover and Monitor Negative SEO Activity". Search Engine Watch. Retrieved 15 August 2015.
  19. ^ "How to Identify and Recover From a Google Penguin Penalty". Quicksprout. Retrieved 15 August 2015.
  20. ^ Finley, Kate (17 September 2013). "Toolkit Tuesday: Free SEO Tool: Fruition Google Penalty Checker". Thinkbelle. Retrieved 15 August 2015.
  21. ^ a b Hines, Kristi (10 February 2014). "5 Tools to Help You Identify a Google Slap". iacquire. Retrieved 15 August 2015.
  22. ^ "Home".

External links[edit]